User Experience Research

Help you understand what problem you're trying to solve. This could range from improving an existing feature to designing a new product from scratch.

We determine what you need to learn through the research. This can involve user needs, preferences, pain points, behaviors, or expectations.

We ensure that your research objectives align with the overall goals of the product or company, such as increasing user engagement, enhancing usability, or driving revenue

Define the user groups you’re targeting based on demographics (age, location, job role) and psychographics (attitudes, motivations, behaviors).

We build detailed user personas that represent the target audience to guide your research and design process.

Help you engage with business stakeholders to understand their perspective on who the primary users are.

Focuses on understanding the reasons behind user behavior (User Interviews, Contextual Inquiry, Focus groups, Diary studies).

Provides numerical data that can be analyzed statistically (Surveys and Questionaires, Analytics review, A/B Testing).

Combining both qualitative and quantitative methods can provide a comprehensive understanding of the problem.

Helps you choose and apply the research method(s), develop research questions, and design tasks or activities for the participants

We outline the scope, objectives, timeline, participant recruitment strategy, and tools/resources needed.

Develop open-ended and clear questions for interviews, surveys, or usability testing. Avoid leading questions that could bias responses.

Identify and recruit participants who represent your target users. Ensure diversity in the sample to get varied perspectives.

There are certain standards and recommendations when it comes to conducting user research sessions. It’s important not to prompt users and let them perform the tasks on their own.

Document key observations, quotes, and behaviors during the sessions. Consider recording sessions (with consent) for later analysis.

We make sure to collect data in a structured, consistent way.

We analyze the qualitative data to identify recurring themes, issues, and user needs. For quantitative data, we look for trends and correlations.

Organize your findings into actionable insights that can inform design decisions. Consider using tools like affinity diagrams or journey maps to organize and visualize data.

Not all insights are equal. Prioritize the most critical findings based on the impact on users and the business.

We identify and summarize the key characteristics of your target users, including their goals, behaviors, motivations, and pain points.

We visualize the steps users take to accomplish tasks, highlighting touchpoints, emotions, and pain points along the way.

We depict how users experience the product or service across different stages or channels.

Get a formal report that presents our findings, insights, and recommendations in a clear, digestible format for stakeholders.

We focus on the most relevant findings for the audience (designers, product managers, developers, etc.). Use visuals and concrete examples to make the findings more relatable.

We suggest concrete design improvements or changes to enhance the user experience.

You get polished user stories or direct quotes to make the findings more human and impactful.

The design team works on visual design of the interface based on the data that was collected during the research.

We work with your users to validate implemented design.

UX research is an ongoing process. We continuously gather user feedback and iterate on designs to improve the product over time.

We help you measure the effectiveness of design changes using metrics like conversion rates, task success rates, user satisfaction scores, etc.

Based on the metrics, continue refining the product to ensure it aligns with user needs and expectations.